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Seoul Secrets Glossary
Frequently Asked Questions

What is Seoul Secrets?

Seoul Secrets brings authentic Korean skincare and makeup products to Türkiye. We are the official distributor and authorised sales channel in Türkiye for the Korean cosmetics brands we represent. We carefully select Korean brands, explain what is really inside each formula, and help you build a routine suited to your skin rather than simply filling your shelf. Explore the full range at seoulsecrets.com.

Which Korean brands do you sell?

At Seoul Secrets you will find serums and ampoules, moisturisers, cleansers, toners, masks, sun and eye care, body and hair care, makeup and sets from AMPLE:N, BELLO.U, BICHIGAIN, COREANA, Dear Dahlia, ELROEL, KLALAB, LAVIDA, SENITE, TENSECONDS and ZAIN. We are the Exclusive Authorised Distributor in Türkiye for nine brands of the COREANA and NAYEA groups and for Dear Dahlia, and the Authorised Sales Channel in Türkiye for ELROEL.

Are your products authentic?

Yes. Seoul Secrets is the official distributor or authorised sales channel in Türkiye for the brands it sells; every product comes through the brand’s official channel. You can see our status for each brand on our About Us page.

Are your products tested on animals?

No. Our products are not tested on animals. We follow a clean-ingredient approach, avoid ingredients such as parabens, sulphates and phthalates, and value sustainable packaging and ethical sourcing. Ingredient preferences are personal, so the full INCI list is published on each product page for you to check.

Do I need an account to place an order?

An account makes it easier to place and track orders and manage returns. New members receive 10% off their first order. The discount can be used once per member, cannot be combined with other offers and is valid until 31 December 2026.

How can I track my order?

Use the Order Tracking link in the footer or sign in and visit My Account. Once your order has been dispatched, you can follow its progress using the tracking details linked to your order. If you need help, message us on WhatsApp and we will check for you.

Can I cancel or change my order?

Yes, if it has not yet been dispatched. Please contact us by phone as soon as possible; email replies can take longer and your parcel may already be on its way. If the order has not been dispatched, the full amount is refunded using your original payment method. If it has been dispatched, the shipping fee is deducted from the refund.

Is shipping free?

Shipping is free on purchases over TRY 1,000. Orders below this amount are charged the standard shipping fee, which is displayed at checkout before you confirm your order.

Can I return a product?

Yes. Products purchased from our online store can be returned within 14 days of delivery, provided they remain unopened, unused and in a saleable condition. Please contact us first, as parcels sent without approval cannot be accepted from the carrier. For hygiene reasons, opened, used or damaged cosmetic products cannot be returned.

Which payment methods can I use?

You can pay online by credit or debit card at checkout. Bank transfer and EFT are also available; our company bank details are published on the contact page. All available payment options are shown at checkout before you confirm your order.

How do I find a product suited to my skin?

Shop by concerns such as dryness, dark spots, pores, redness, fine lines or dullness, or by ingredients such as hyaluronic acid, ceramides, niacinamide, peptides, centella and PDRN. Our skin analysis tool offers a starting point, and our team is happy to help by WhatsApp, phone or in store.

I am new to Korean skincare. Where should I start?

Start simply. A gentle cleanser, hydrating toner, one targeted serum or ampoule, a moisturiser and morning sunscreen already make a complete routine. Add new steps as your skin becomes comfortable with the basics. Our sets are designed for this, and our blog explains routines step by step.

Are your products suitable for sensitive skin?

Many of our ranges are developed with sensitive and reactive skin in mind. Each product page includes the full ingredient list, so you can check for ingredients you personally avoid. If your skin reacts easily, introduce products one at a time and test them on a small area first. Please consult a dermatologist about any specific medical condition.

Can I get personalised advice before buying?

Yes, and we encourage it. Message us on WhatsApp, call +90 850 242 99 00, email info@seoulsecrets.com or use the form on our contact page. You can also visit our stores and discuss products with our team in person.

Do you have physical stores?

Yes. Visit us in Istanbul at Bağdat Avenue, İstiklal Avenue or Capitol Shopping Mall. For your nearest store and current opening hours, message us on WhatsApp or call +90 850 242 99 00.

How can I contact customer service?

Call +90 850 242 99 00, contact us on WhatsApp through the support link on our site, email info@seoulsecrets.com or use the contact form. Follow @seoulsecretstr on Instagram for new products and promotions.

Do you offer discounts and promotions?

New members receive 10% off their first order; the discount can be used once per member and cannot be combined with other offers. Seasonal offers, set discounts and free shipping promotions are announced on the homepage and relevant product pages.

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